Kevin VanValkenburgh

Hi,It's Kevin VanValkenburgh and I am a Marketing Guru / Digital Media Sherpa / Advertising Geek and an all around fun guy.

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I am Kevin VanValkenburgh and I am a Senior Marketing, Media and Advertising DirectorSeasoned senior level marketing, advertising, and media professional with experience managing large national as well as regional and local clientsConsistently promoted in all previous positionsManaged budgets in excess of $100 million dollars annually• Over $90 million of traditional media• Over $10 million of digital mediaVideo, display, cpc, cpa, rich media, sponsorships, search, social, geo, contextual, re-targeting, DSP, RTB and moreGoogle Certification in Adwords and Advanced DIsplay AdvertisingResearch driven critical thinkerSuccessful history developing creative marketing programs to solve business challengesExpert in developing winning sports marketing programsDriven to deliver strong ROI on every dollar spentStrong leader with experience managing and developing teams (5-10 persons)Expert in both traditional and digital media platformsAn idea machine with the ability to execute, innovate and deliver results Specialties advertising, broadcast, budgeting, competitive, customer relationship marketing, branding, design, research, leadership, magic, marketing, media buying, media placement, media planning, microsoft excel, microsoft office, microsoft powerpoint, microsoft word, presentation skills, promotional materials, retail, sales, staff development, strategic marketing and communications, strategic planning, supervisory skills, television, radio, digital , out of home, search, SEO/SEM

Associate Media Director at Carat

November 2007 - January 2010

Managed the Outback Steakhouse national media account and team, as well as Bonefish Grill and the South Carolina Tourism accounts for Carat. Oversaw the entire media product from traditional media planning and buying to digital programs both nationally and locally. Responsible for over $100 million dollars in agency business. Managed a team of seven in the Atlanta office and collaborated with other Carat offices and external agency teams. Key Strategies and Initiatives: Key player in the overhaul of Outback's media plan and the transition from a local focus to a more national approach making them more competitive in the category Developed the strategy for both traditional and digital platforms for all clients in line with marketing goals and objectives Main point of contact for agency on all accounts Developed overall sports strategy and initiatives Oversaw the development of integrations in national TV and cable Responsible for initiating multi-cultural program nationally on Hispanic and locally for African American Managed the pitch team that won South Carolina Tourism account Responsible for client profitability Hired and trained staff, responsible for career growth path Developed a tiering model for local market selection that is now used by all OSI brands in local planning Promoted from Account Supervisor to AMD in 2008

Broadcast Media Director at Paces East Advertising - Aarons Inc.

April 2005 - November 2007

4/2005 11/2007 Responsible for all aspects of running the media department of this in-house agency for a 1500+ store national retailer including all spot and national broadcast advertising programs. Key Strategies and Initiatives: Built the entire in house media department from scratch including designing all procedures and systems to handle the planning and buying process on both the local and the national level. Developed a cohesive media strategy that integrated creative concepts with planned buys to better target the core consumer. Formulated systems and procedures to control media costs and manage buys. Planned and purchased both local and national campaigns with budgets in excess of $28 million dollars. Managed and negotiated added value and NTR opportunities. Created media campaigns for specific marketing initiatives. Negotiated national and regional sports marketing initiatives in NASCAR, The NFL, College Sports, The NBA and the NHL. Managed all day-to-day aspects of the media department. Trained staff on software and all procedures. Promoted from Broadcast Media Supervisor to Broadcast Media Director in 2006

Associate Media Director at MediaedgeCIA

October 2000 - May 2004

Responsible for overseeing the advertising, media planning and placement for 27 local markets, and over $20,000,000 working on the Taco Bell and KFC Accounts. Heavy client contact and staff development. Oversaw a staff of 4 Key Strategies and Initiatives: Managed multiple successful advertising Co-op groups in markets across the Southeast region for Taco Bell and an additional 12 corporate markets for KFC. Developed unique strategic marketing plans and presentations to address individual client marketing objectives that increased same store sales by double digits year over year two years in a row. Raised the bar for ideas and execution of marketing and advertising strategies with clients. Oversaw creative process of local promotional materials in line with brand guidelines. Developed high profile sports sponsorships with Atlanta Thrashers, The SEC, The Florida Marlins, The Orlando Magic, NASCAR, The Miami Heat, The Atlanta Hawks, Marshall University and more. Key player in the redevelopment of strategic local marketing and advertising guidelines for KFC. Point person in the development of Hispanic local marketing and advertising guidelines for Taco Bell. Created localized multi-cultural initiatives targeted at African American and Hispanic sub targets. Won "Walking the Talk of Leadership Award," from YUM Brands. Also worked on Lincoln Mercury Dealer Association account as a Media Planning Supervisor. Developed plans in 44 Southeastern markets with an annual budget over $27,000,000 in line with brand and business goals. Oversaw staff of five. Promoted from Senior Media Planner to Media Planning Supervisor in 2001 Promoted from Media Planning Suprvisor to AMD in 2002

Marketing / Advertising Manager at Wolf Camera

January 1998 - January 2000

Developed marketing, advertising, and media programs designed to rebrand aquisition stores as they changed into Wolf Camera Stores. Wrote copy Developed grand opening plans Created co-op partnerships Developed media strategy

Marketing Manager at Fourth Generation Software

January 1997 - January 1998

Developed marketing programs in B2B for this software developer. Managed web site, promotional communications, product design, trade show marketing and lead development.

Marketing Manager at Cossentino Companies

January 1995 - January 1997

Developed marketing campaigns for large hospitality company with hotels, restaurants, and nightclubs. Developed all marketing, advertising, PR, media plans, promotional events, and branding elements for multiple properties.

Associate Media Director at Richter 7

November 2011

Responsible for integrated media and marketing strategy development for a wide range of agency clients with heavy emphasis on the digital space. Includes rich media, display, search, social, PR, experiential and Traditional media planning and buying. Focused on a research driven strategic approach to solving business objectives and creating engaging 360 degree muti-channel communication platforms to deliver measurable results. Rebuilt and developed systems to manage digital planning and buying for the agency. Streamlined media processes to make media more profitable for the agency. Managed team of 4 and over 12 million dollars of local, regional and national media investment. Heavily involved in new business process. Created strategies and engagement platforms that has won over 4.5 million dollars of new business in first 5 months.

Digital Marketing Communications and Advertising Consultant at Content Czars

September 2010

Digital Marketing Communications and Advertising Consultant developing strategic solutions to today's marketing challenges for clients including: The Virtual Bowling Academy, The Orlando Bowling Academy and Spacific Healing. Specializing in web design and optimization, content, social media strategy, branding, SEO and SEM. Developed and launched Richard Shockley's Virtual Bowling Academy. Created marketing and communications plan, brand strategy, launch strategy, pricing strategy, social media campaigns, digital media planning and buying including SEO and SEM, and website development.

Full Sail University

2011 – 2012

Masters

Concentration: Internet Marketing

Activities: Graduated as class Salutarorian with a 3.96 GPA and the Advanced Achievement Award, the highest honor given to the top performer in each degree program

Bellevue University

2010 – 2011

BS

Concentration: Marketing Management

Activities: Graduated with a 4.0 GPA and member of the Deans Honor List.

Villa Maria College

1989 – 1991

AAS

Concentration: Communications; Photography

Advertising, Media, Digital, Art, Sports, Music, Comedy and Plain Old Fashioned Fun.